EMOTION - Enhancing Microbicide Uptake in High-Risk End Users

The project aims to conduct a human-centered design (HCD) study; implement HCD-based changes in microbicide/PrEP products and messaging; quantify the user experience of accessing and adhering to microbicide/PrEP products in a socio-behavioral study with objective biomarkers of adherence; and develop an introduction package and a campaign for marketing, distribution, and outreach for microbicide/PrEP products that are desirable to use and enhance health and partnerships.